Binh Tien Consumer Goods Manufacturing Co., Ltd

Starting in 1982 as a small production facility—which later evolved into the Binh Tien Cooperative in District 6, manufacturing rubber sandals with a few dozen workers—Biti’s was founded by passionate individuals deeply committed to the nation’s economic development. The company navigated the many challenges of the centrally planned economy era. Over the past 33 years, like an “unweary traveler,” Binh Tien Consumer Goods Manufacturing Co., Ltd (Biti’s) has systematically developed a forward-looking production and export strategy, establishing the Biti’s footwear brand as one that resonates with the needs and tastes of consumers. Today, Biti’s has emerged as a robust enterprise, demonstrating a significant breakthrough in the footwear industry; it possesses the human, material, and financial resources necessary to further expand its operations and achieve even greater success.

Biti’s boasts an extensive distribution network spanning from the South to the North of Vietnam, comprising 7 regional branches, 156 marketing outlets, and over 1,500 retail intermediaries. This network provides stable employment for more than 9,000 workers across the Biti’s corporation and its subsidiary, Dona Biti’s. With an annual output exceeding 20 million pairs, the company offers a diverse range of products—including premium athletic shoes, fashionable women’s footwear, leather dress shoes, canvas shoes, EVA foam sandals, and indoor slippers. In China, Biti’s has established 4 representative offices, 30 major distributorships, and over 300 points of sale, steadily capturing a foothold in this high-potential cross-border market. In the high-potential Cambodian market, Biti’s operates through an official distributor, Cambo Trading, which handles the distribution of Biti’s products throughout the country. Biti’s exports to over 40 nations worldwide, including Italy, France, the UK, the US, Russia, Japan, countries in South America, Mexico, and Cambodia. Furthermore, Biti’s has earned the trust of renowned international brands—such as Decathlon, Clarks, Speedo, Skechers, and Lotto—who have selected the company as a manufacturing partner for numerous high-value orders.