Masan MEATLife Corporation

Masan MEATLife Corporation (formerly Masan Nutri-Science Corporation) was established on October 7, 2011. Currently, Masan MEATLife—a subsidiary of Masan Group Corporation—is Vietnam’s largest integrated branded meat platform (operating under the "Feed-Farm-Food" model). It focuses on enhancing productivity across the animal protein value chain in Vietnam, with the ultimate goal of providing consumers with traceable, high-quality, and reasonably priced meat products within a market valued at US$15 billion.

Masan MEATLife developed its integrated "3F" (Feed-Farm-Food) model by launching a high-tech pig farming facility in Nghe An and commencing construction on a meat processing complex in Ha Nam. In the fourth quarter of 2018, the company successfully launched MEATDeli—the first chilled meat product introduced in Vietnam. This milestone marked the completion of Masan MEATLife’s integrated 3F value chain—a key factor in managing the product journey to the end consumer—and established the company as a provider of branded meat products.

In October and November 2020, Masan MEATLife achieved two strategic milestones in its mission to deliver fresh, nutritious meat products to nearly 100 million Vietnamese consumers: (i) the inauguration of the MEATDeli Saigon meat processing complex in Long An, valued at VND1,800 billion; and (ii) expanded operations into the poultry market by investing VND 613 billion to acquire a 51% stake in 3F VIET Joint Stock Company—a domestic enterprise with a leading poultry production platform.

In November 2021, Masan MEATLife transferred its animal feed business and entered into a strategic partnership with De Heus Co., Ltd. ("De Heus Vietnam," a subsidiary of the Dutch-based Royal De Heus Group). Under this arrangement, De Heus Vietnam took over the animal feed business and committed to investing in the animal protein supply chain in Vietnam. This strategic partnership is expected to boost productivity, quality, and sustainability within the integrated 3F (Feed-Farm-Food) supply chain model. Specifically, De Heus Vietnam will supply up to 70% of the animal feed requirements for Masan MEATLife’s farms and provide at least 2.8 million market hogs for Masan MEATLife’s chilled meat and processed chilled meat products over the next five years. With this partnership agreement, Masan MEATLife has completed its transformation into a branded meat product company.